A pizza company has caused outrage in New Zealand with billboards advertising hot cross buns accompanied by the slogan: “For a limited time. A bit like Jesus.”.
Instead of the traditional Christian cross, the buns bare an inverted pentagram, a design symbolic of Satanism.
The giant billboards, placed by the Hell Pizza company, have been plastered around Auckland, the country’s largest city.
Lloyd Ashton, a spokesman for New Zealand’s Anglican Church, condemned the advertising campaign as disgraceful.
“It’s disrespectful to what a lot of people hold very dear,” he said.
“They’ve dared here to take a clumsy poke at something that numbers of people hold sacred.”
Patrick Dunn, the Roman Catholic Bishop of Auckland, said: “I suppose in some ways they are acknowledging that Jesus was around for a limited time, but a number of people might decide to boycott Hell pizzas for a while and I will be one of them.”
Warren Powell, a director of the company, defended the campaign, saying: “I do not see how it could possibly be disrespectful to anyone’s religion.
“We may bring them back next year, and everyone’s saying that Jesus Christ is coming back one day,” he told the New Zealand Herald.
New Zealand’s Advertising Standards Authority confirmed it had received complaints about the billboards and would be investigating.
Hell Pizza, which operates outlets around New Zealand as well as a handful of stores in London, is no stranger to controversy.
In 2008 the firm was forced to apologize to the family of the late Sir Edmund Hillary after a Halloween advertisement featured the skeletal remains of the Everest conqueror, along with those of the Queen Mother and the actor Heath Ledger, dancing on gravestones.
At the end of the age, people will overlook and not pay attention to blasphemy. Paul warns of terrible times. Now we are there, and the power of the Holy People are almost completely broken.
2 Timothy 3
But mark this: There will be terrible times in the last days. People will be lovers of themselves, lovers of money, boastful, proud, abusive, disobedient to their parents, ungrateful, unholy, without love, unforgiving, slanderous, without self-control, brutal, not lovers of the good, treacherous, rash, conceited, lovers of pleasure rather than lovers of God— having a form of godliness but denying its power. Have nothing to do with them.
The man clothed in linen, who was above the waters of the river, lifted his right hand and his left hand toward heaven, and I heard him swear by him who lives forever, saying, “It will be for a time, times and half a time. When the power of the holy people has been finally broken, all these things will be completed.
Written by Ivar